📙論文名稱：

Market Development Strategies and Growth Dynamics for Health Care Business Innovation Ecosystem

📙刊登處：2023 IFKAD國際學術研討會

https://www.ifkad.org/event/ifkad-2023/

📙作者姓名：Min-Ren Yan, Keng-Hsiang Cheng, Fu-Mei Han

 

論文摘要：

With the continuous innovation of digital technology, the future of the printing industry has also witnessed far-reaching changes, with more and more e-books, paperless, and smart business, the printing industry has undergone huge changes. As sustainability and digital manufacturing issues evolve, the printing industry is still under threat of being replaced by technology as it upgrades. Therefore, the production value of global printing industry during 2006 and 2021 is extremely challenging between upgrading and threatening, making this ubiquitous product industry facing a huge change in the foreseeing future developments. In this case, this study was tested on how to enhance competitiveness, retain the remaining market, or use limited resources to make early preparations for transformation.

This study is based on the curved digital printing market of a food packaging company. The case originally purchased customized high-speed curved digital printing equipment to improve digital printing technology, and actively cultivated innovative technical personnel. However, during the transformation and upgrading, the environmental protection policy was also tested due to the printing substrate and printing process in this case are disposable PLA (polylactic acid) materials, which are controversial in environmental protection issues, the test faced by this case is not only a digital upgrading issue, but also a survival test issue.

In the food packaging industry, the study case is one of the first companies to enter curved printing and digitization technology upgrading, the development of the case is promising. However, it is also facing the rapid advancement on environmental protection policies. During this research project, the Taipei city government announced an environmental protection policy, restricting the use of disposable plastic beverage cups, including biodegradable PLA (polylactic acid) cups for 2206 beverage stores in Taipei city. As a result, the high-speed curved digital printing market in this case study was immediately put to an inspection.

Therefore, this study focuses on diversified strategic innovation using smart business and innovative development, seeking the company to use its existing equipment and resources to adjust its strategy and improve its equipment to enter the sustainable development of reusable food packaging products, as well as to design possible marketing strategies to find possible opportunities to escape from the dilemma it is currently facing.

Semi-structured interviews were conducted with senior managers involved in the case. System dynamics is used as the modelling basis for the quantitative study of the case. The study uses a management flight simulator to transform the data into a visual microcosm in which we consider various internal and external resources and variables, and then derive the possible trends and predictions based on a 36-month time horizon over the next three years. The results will be analysed and adjusted according to the results presented by each group of strategies, and the differences between the strategy execution results and the simulation results are observed to serve as a basis for more optimal adjustment of strategies, and the best solution is selected among them. In this study, we are looking for new market extensions for the world's only high-speed curved digital printing machine in the disposable packaging market. The results of this study can also be used as a reference for companies to develop their competitiveness in response to sustainability and environmental issues.